Vitomir Ognjanović is a co-founder of Simplicity, an online business solutions company, and a co-founder of Južne vesti, a regional online portal best known for investigative journalism. He and his team have been working with medias on development of sustainable business models in “hostile” environments based on the experiences they have within Južne vesti and Simplicity. The team that he leads, successfully cooperates with more than 50 media, local and international organisations and institutions. Becoming a rare independent media in Serbia Južne vesti and Simplicity are recognised as a valuable regional partner of BBC, IREX, OSCE, USAID, FCO, SIDA, BIRN and several other institutions.